UX Strategist • CRO Specialist
Oswaldo Mendoza
I help marketing teams and agencies turn website traffic into measurable business results through better user experience, smarter optimization, and a clear strategic approach.
Featured Work
A selection of projects that show how I think, work, and solve problems.
Leading a national law firm multi-year UX & Growth Program
Three years. A national law firm. A website that wasn’t pulling its weight as a business asset. We built the foundation in year one — and then we scaled it into a lead generation engine.
Webform Prospects:
2,469 +350% YoY
Qualified Leads:
534 +192% YoY
Signed Clients:
46 +820% YoYConversion Rate Optimization
What I bring to the table
I focus on the skills that move teams and businesses forward — the ones that are harder to automate.
Cross-Team Communicator
I keep teams aligned across in-person and remote environments, from early brainstorms to final project alignment.
8+ Years in UX
My background spans both in-house teams and agencies, with deep experience in higher education and financial services.
CRO-Focused UX
I build and run optimization programs that connect user behavior to lead generation and revenue growth.
Ambiguity to Clarity
I help marketing teams move from scattered data and unclear priorities to a focused strategy.
What people say about working with me
LinkedIn RecommendationsLet’s make your website work harder
I help companies and agencies build optimization programs that turn traffic into leads and leads into clients. If that sounds like what you need, let’s connect.
Connect on Linkedin